Right now Google Play Store has more than 7 million apps ready to download! And Windows or iTunes aren’t much behind to catch the race. Is it just because of craze? Or there’s some serious business motive that we’re overlooking?
No doubt these apps have made Android or iOS devices popular; but, what made these apps so popular? Of course the addictive convenience and interactive UI that encouraged every layman to expose to internet for the first time through these apps. Every app development company is engaged in tailoring engaging and simple apps – no matter it’s a part of any website/service or a stand-alone app.
Who Plans to Develop Apps?
Basically two types of owners develop app – one who want to offer their existing or new customers the convenience to access their service through mobile, and secondly, those who want to earn money through ads or directly by selling the app. If you check a bit closely, you’ll find the second category apps more in most of the app stores. People hire Android app developer just to build an app that they can sell or that will generate revenue through in-app ads.
I’m in the first category. What’s the benefit of App when my website is mobile responsive?
A really good question that most of the website owners need to know. Mobile responsive website actually ensures that all the contents of the website will appear in a structure. But, in most of the cases it can’t be attractive as the main website is designed for a larger screen.
Whereas, a mobile app development company can design an app more insightfully and attractively, especially for mobile operation with brilliant effects offered by the mobile OS. It makes it simpler and more engaging for the users and above all the user doesn’t need to remember or type the web address – just tap and launch.
Okay! So, this is why I need an app!
No, that’s not the only reason! App increases involvement of the user more than a website and it becomes easier to track the user’s preferences and choices which can be utilized to attract the customer through sending more personalized gifts and offers. You always have the opportunity to send these offers through push notification instead of sending emails which mostly remains unread or deleted during the weekly cleanup.
But what about the web surfers?
We never say that installing your app means the user is loyal only to your brand. But, it’ll surely give you an advantage even when they will visit your site through organic web search. In such cases most of the reputed web development company adds function to detect mobile device and redirect them to the app automatically. And how they will find your website, depends on the visibility of your website. You can consult with any SEO service provider for that.
Won’t It Be Enough to Develop App Just for ‘most popular OS’ – Android?
Don’t let your users feel ignored! It upsetting. If you don’t have a big budget right now to develop native mobile app individually for Android, iOS, Windows and others, simply go for hybrid app development. Generally these types of apps slightly lacks the UX (user experience); but are enough to compete with native apps. And the best part is you don’t have to hire android developers and iOS developer and Windows developer separately. The single app will run on all the mobile OS platforms. Isn’t it great?
So, if you still haven’t contacted iPhone app development companies, it would be better not to buy time in the market of cut throat competition. Plant it and contact if you have any query.