When did you last go to any shopping mall? If you are a working person, probably you have to think a lot, because today we don’t have much time for such ‘luxuries’. If I enquire a bit more, there’s a good chance that you will say that you prefer to buy online.
It’s very true that within last a few years, queries for e-commerce website development has increased unbelievably; and of course the reason is the boom in the number of online buyers. Though there’s still a huge gap in the number of online and offline shoppers, it’s not ignorable anyhow.
So, It Can Be A Good Business Opportunity
Yes! Every day offline sellers contact ecommerce website development companies in Kolkata to start their online business. But, when they plan to upgrade themselves, they become puzzled between so many technical terms and eventually end up with a petty worthless online shopping site and within a few months they realize that the whole idea is super-flop.
Yes, The Grapes Are Sour
Aw, it’s not that your ‘idea’ was wrong; but your tool wasn’t perfect to fight with those giant companies. Just like you add shelf & showcase, arrange products, employ sales person etc. in your shop, you need to implement those functions through creative website development technology.
Then What Should I Do?
Just remember, your weapon itself needs to be enough efficient, intelligent and powerful to retain your customers and increase the chances of conversion. How’s that possible? Here we have discussed it in detail in this article.
First Thing First
Of course we aren’t going to discuss about ‘demand and supply’ type of theory. We believe you know that better than us. First you decide if you want an ecommerce website, an app or both? All have some advantages and disadvantages. Here’s a brief:
Advantages of Website
- Target wide range of customer types
- Customers can reach through organic search
- Easy to Increase Leads through AdWords Campaign
- Provide more information through a single screen
- Easy to implement compelling features
- Easy to operate for aged and less savvy users
Advantages of App
- Can easily target smartphone users
- Easy to create more dedicated customers
- Simple to feed offers through Push Notification
- Can be used on-the-go and thus can expect more involvement
- Simple to offer location-centric offers
So, What Should I Go For?
Thumb of rule, “The more you invest, the better ROI you’ll get”. But, in our opinion, one must not bypass the ecommerce website development. You always get the chance to escalate your sales by clubbing your website with a mobile app. But, first concentrate on the vast web market.
Okay! I Know A Few Low Cost Website Vendors
Argh! When you are planning to develop shopping site, ‘price’ should be the last question you ask to your vendor. You just focus on the features and functionalities. Two similar type of online shopping portal may differ vastly in backend functionalities and of course it’s ultimate power. And as your hard-earned money will be invested, you never should say, “I don’t understand these; do what is good”.
It’s Fact That I’m Non-Technical
We know. If you were a technical person, you wouldn’t have continue reading this article till now. So, first you research some good e-commerce website design and note the features that you love and that you need. Remember some ‘lovely’ features may multiply your cost. And, experts are always there to rectify your mistakes.
Now provide the list of requirements (known as SRS – Software Requirement Specification) to your vendor and ask for their suggestion. If they add or deduct any from your list, ask for clarification. You just need to understand the front-end effect from them – not the complex backend functionalities.
What Technology Is Best for Me?
If you don’t understand technology well, don’t force your vendor to follow your choice just because ‘that’ site is developed on this technology. Your shopping site development company would suggest you the most suitable and cheaper option for you.
Generally, Magento and WooCommerce are popularly used as dedicated ecommerce website development technologies. However, some company may deliver you a better website on ASP.Net or Custom PHP or something else. Better, you let the experts do their job their way.
How Much Budget Is Enough for A Startup Business?
It depends on how complex and vast are your functionalities. Or in simple word, the more appealing and powerful you want to make your site, the more you need to invest. And there might be huge difference between the minimum and maximum amount.
Well, Then What Will Be My Steps to Start?
Simply, do research; create a draft of design layout and functionalities; contact the best e-commerce website development company; discuss your idea; and assign the project. Also, we would recommend to opt for a short digital marketing service, once your site is live to promote your website among the crowd. All the best.